How does Facebook Content Monetisation work?

What is Facebook Content Monetisation?

It's Meta's programme for paying creators out of Facebook's own money, as opposed to brand deals. Meta announced it on 2 October 2024, merging three older programmes, in-stream ads, ads on Reels and the Performance bonus, into one. Meta spells it "Content Monetization"; we use the UK spelling here.

If you used to earn from ad breaks or Reels ads, Meta folded that income into this programme. Earnings are tied to how each eligible public post performs.

What does Facebook pay creators for?

Almost everything you post publicly. Meta lists Reels, longer videos, Stories, photos and text posts.

Meta says it paid creators nearly $3 billion in 2025, its highest annual total, and that about 60% of it went to Reels. Our read: Reels is where most of the money is, but photos and text earn too, so a Page doesn't have to be video-only to get paid.

Who can join Facebook Content Monetisation?

It's still invitation-only. Meta's creator blog called it "currently an invitation-only programme" in March 2026. When it launched in 2024, Meta said open enrolment wouldn't be available until 2025; none of Meta's posts we've read since say it has opened to everyone. There are two ways in:

• Register interest. In the Facebook app, open your professional dashboard, go to the Monetisation tab, choose Content monetisation and fill in the interest form.
• Creator Fast Track. Launched in March 2026 for established creators who are new to Facebook. With at least 100,000 followers on Instagram, TikTok or YouTube, Meta offers $1,000 a month of guaranteed pay for three months for posting eligible Reels, or $3,000 a month above one million followers, plus immediate access to Content Monetisation that you keep afterwards. Meta publishes the full eligibility terms separately.

You'll need a Facebook Page or a profile in professional mode, and Meta expects creators who earn on Facebook to follow its Partner Monetisation Policies. None of the Meta posts we used give a follower minimum for Content Monetisation invitations.

What is a qualified view on Facebook?

Content Monetisation pays on qualified views, not all views. The professional dashboard shows them next to your "earnings rate", Meta's approximate earnings per 1,000 qualified views. It also shows non-qualified views, with the reason, in twelve categories. The ones worth knowing:

• The video is shorter than 10 seconds.
• The viewer watched for less than 5 seconds.
• Repeat views from the same person in one session.
• Content crossposted from a Page or person you don't own or manage. Meta says this reason doesn't cover Instagram crossposts.
• The post isn't public.
• Earnings are on hold during a copyright review.
• Your payout account isn't set up yet.
• The content breaks Meta's Partner or Content Monetisation Policies.

How much does Facebook pay per 1,000 views?

Meta doesn't publish a fixed rate, so we don't quote one. Your earnings rate is your own number and it moves. Meta names four things that drive payouts:

• Watch time. As watch time on a Reel or Story goes up, creators may earn more.
• Engagement. Reactions, comments and shares tell Meta the content is landing.
• Where it's watched. Payouts vary with the region your viewers are in.
• Originality. Meta says high-quality, original content is more likely to be recommended and to earn more.

You'll find per-1,000-view figures for Facebook all over the internet. We'd ignore them: they come from small samples, they mix regions, and they date quickly. Track your own earnings rate month to month instead. Meta also warns against engagement bait, such as "watch till the end", unless the ending is genuinely worth it.

Why do Facebook Pages lose monetisation?

The biggest risk now is unoriginal content. On 14 July 2025 Meta said accounts that repeatedly reuse other people's videos, photos or text can lose access to monetisation for a period and see lower reach on everything they post. Your own creative editing, voiceover or commentary is fine if it's substantial. Stitching clips together or adding a logo doesn't count.

In March 2026 Meta went further. Watching along, reacting, stitching clips or narrating someone else's footage without adding anything is treated as unoriginal, and accounts that keep posting mostly unoriginal content may be made non-recommendable and demonetised. You can appeal originality decisions. Meta also says views and watch time on original Reels roughly doubled in the second half of 2025 compared with the same period in 2024.

To see where you stand, open the Support home screen from your Page or professional profile menu. It shows whether you're at risk of recommendation or monetisation penalties.

Our view: if your Page grew on reposts, change it before Meta changes it for you. Film your own, or license properly and add something real.

Can you do brand deals on Facebook as well?

Yes. Meta has two formats. Branded content is an organic post with a "Paid partnership" label. Partnership ads are when the brand puts ad spend behind that content, and they run with an "Ad" label. Both need a Page or a profile in professional mode, and both follow Meta's Branded Content Policies.

Price them like any other deal: see how to price a brand deal, and if the brand wants partnership ads, usage rights and whitelisting.

How we do it at TBC

Facebook is where we started. Mel built some of the biggest humour pages on Facebook, and our own pages have 6 million followers and have earned over $2 million. TBC Creator Network is a division of TBC Viral Media, in media since 2003.

• We build Facebook, Instagram, TikTok and YouTube from the ground up where you're not yet, and get their payouts switched on.
• We work through official agency access on Facebook and Instagram, which you approve and can remove at any time. We never ask for your password.
• Posts are scheduled through SocialPilot, and you can flag any post before it goes out.
• When monetisation goes off with no explanation, we fight it. A creator's monetisation was switched off with no route to appeal that went anywhere. We took Meta to court. Monetisation came back, and so did the money.
• We take 25% of what we earn together, platform payouts included. You keep 75%.

Questions creators ask