The Team

The people behind the network.

A small, senior team spanning creator management, brand partnerships, technology and creative — working across our London and Oregon offices.

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Mel

Creator Director

Eugene, Oregonmel@tbccreatornetwork.com

Mel is a world-famous former celebrity photographer turned digital-media entrepreneur. He led the showbiz team at Getty Images before launching his own press agency in the 2000s, capping a celebrated career at the top of professional photography.

A decade ago, Mel moved into social media, where he has built and scaled a network of high-reach pages across every major platform. He has turned social media into a multi-million-dollar enterprise, with a rare, end-to-end command of how the platforms actually work — reach, virality, and monetization alike. Today he is one of the most prolific voices in the space, founder of TBC Viral Media — a digital media powerhouse whose brands, including the Dude Humor Report, reach massive audiences across Facebook, Instagram, X, and YouTube. He also serves as Creator Director of TBC Creator Network, where he leads creator management and brand partnerships. His content engine has mastered the mechanics of virality at scale, turning satire and entertainment into a sustained cultural presence online.

Mel is also the founder of Tilly Jam Publishing, an independent book publisher with a catalog of bestselling self-help and personal-finance titles. Across photography, social media, and publishing, his throughline is the same: an instinct for what captures attention and the craft to deliver it.

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Oliver

Chief Technology Officer

London

Oliver builds and runs the technology behind TBC Creator Network. He designed and engineered the members' platform end to end — the creator and brand portals, the multi-stage review pipeline, the public roster, and the secure infrastructure that ties them together.

He turns the way the network actually operates into software the whole team can run day to day, and keeps the platform fast, reliable and ready to scale as the roster grows.

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Amber

Creative Director

London

Amber leads creative across the network. She shapes the campaigns brands come to TBC for — setting the art direction, the tone and the content language that makes a brief land and perform.

Working closely with creators, she sharpens concepts before they're shot and makes sure every deliverable feels on-brand and built for reach. Her instinct for what looks right and what travels online is the creative engine behind the network's brand partnerships.

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Harry

Head of Partnerships

London

Harry leads partnerships at TBC Creator Network — the person brands and platforms deal with when they want to work with our roster. He builds the relationships that turn interest into campaigns, pairing the right creators with the right brands and structuring deals that work for both sides.

From first introduction to signed collaboration, he keeps partners looked after and coming back — turning one-off briefs into long-term relationships that grow the network.

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Hazel Faith

Creator Outreach & Sourcing Specialist

Hazel brings years of experience in creator sourcing and an extensive network across platforms. She has a sharp eye for spotting talent early and real enthusiasm for connecting the right creators with the right opportunities.

On the TBC team, she helps grow and vet the roster, making sure every creator we bring on is a genuine fit.

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Mar

Creator Outreach & Sourcing Specialist

With around five years in creator outreach and partnerships, Mar knows the space inside and out. Thoughtful, personable, and quick to build rapport, Mar specializes in first-touch outreach that feels human rather than transactional — exactly the relationship-building that sets TBC apart.

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Mattina

Creator Outreach & Sourcing Specialist

Mattina is part of the team that finds, vets, and champions the creators who make up the TBC roster. She's focused on making every creator's first interaction with TBC warm, personal, and genuine — the kind of outreach that turns a cold message into a real relationship.

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Brandon

Facebook Ads Manager

Brandon leads paid social at TBC, turning great creator content into campaigns that actually perform. With seven years in social media, he's spent his career at the sharp end of Facebook and Meta advertising — building, testing, and scaling the ad campaigns that put brands (and their creators) in front of the right audiences.

He obsesses over the numbers so our brand partners don't have to: sharper targeting, cleaner creative, and spend that works as hard as it can. For our creators, that means the content you make doesn't just get seen — it gets put to work.